Patents by Inventor Long-Ji Lin
Long-Ji Lin has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 10007927Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: GrantFiled: February 29, 2016Date of Patent: June 26, 2018Assignee: EXCALIBUR IP, LLCInventors: Joshua M. Koran, Christina Yip Chung, Abhinav Gupta, George H John, Hongfeng Yin, Long-ji Lin, Richard Frankel
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Patent number: 9817868Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, is model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: GrantFiled: July 17, 2015Date of Patent: November 14, 2017Assignee: EXCALIBUR IP, LLCInventors: Joshua M. Koran, Christina Yip Chung, Long-ji Lin, Hongfeng Yin
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Publication number: 20160180388Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: ApplicationFiled: February 29, 2016Publication date: June 23, 2016Inventors: Joshua M. Koran, Christina Yip Chung, Abhinav Gupta, George H. John, Hongfeng Yin, Long-ji Lin, Richard Frankel
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Patent number: 9286569Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: GrantFiled: July 29, 2013Date of Patent: March 15, 2016Assignee: YAHOO! INC.Inventors: Joshua M. Koran, Christina Yip Chung, Abhinav Gupta, George H. John, Hongfeng Yin, Long-Ji Lin, Richard Frankel
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Publication number: 20150324430Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, is model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: ApplicationFiled: July 17, 2015Publication date: November 12, 2015Inventors: Joshua M. Koran, Christina Yip Chung, Long-ji Lin, Hongfeng Yin
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Patent number: 9105048Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: GrantFiled: April 15, 2013Date of Patent: August 11, 2015Assignee: Yahoo! Inc.Inventors: Joshua M. Koran, Christina Yip Chung, Long-Ji Lin, Hongfeng Yin
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Publication number: 20140019232Abstract: Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.Type: ApplicationFiled: September 19, 2013Publication date: January 16, 2014Applicant: Yahoo! Inc.Inventors: Erik Vee, Jayavel Shanmugasundaram, Long Ji Lin, Peiji Chen, Datong Chen, Qi He
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Publication number: 20130318024Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: ApplicationFiled: July 29, 2013Publication date: November 28, 2013Applicant: YAHOO! INC.Inventors: Joshua M. Koran, Christina Yip Chung, Abhinav Gupta, George H. John, Hongfeng Yin, Long-Ji Lin, Richard Frankel
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Patent number: 8554621Abstract: Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.Type: GrantFiled: March 17, 2010Date of Patent: October 8, 2013Assignee: Yahoo! Inc.Inventors: Erik Vee, Jayavel Shanmugasundaram, Long Ji Lin, Peiji Chen, Datong Chen, Qi He
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Publication number: 20130238429Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: ApplicationFiled: April 15, 2013Publication date: September 12, 2013Applicant: Yahoo! Inc.Inventors: Joshua M. Koran, Christina Yip Chung, Long-Ji Lin, Hongfeng Yin
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Patent number: 8504575Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: GrantFiled: March 29, 2006Date of Patent: August 6, 2013Assignee: Yahoo! Inc.Inventors: Joshua M. Koran, Christina Yip Chung, Abhinav Gupta, George H. John, Hongfeng Yin, Long-Ji Lin, Richard Frankel
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Patent number: 8438170Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: GrantFiled: March 29, 2006Date of Patent: May 7, 2013Assignee: Yahoo! Inc.Inventors: Joshua M. Koran, Christina Yip Chung, Long-Ji Lin, Hongfeng Yin
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Patent number: 8321280Abstract: A computer implemented system includes a computer readable storage medium which includes historical demand data for a plurality of advertising inventories, and a processor connected to the computer readable storage medium. The processor is configured for generating a first demand forecast for a first predetermined period of time and a second demand forecast for a second predetermined period of time. The processor is configured for adjusting the first demand forecast by removing an existing demand for each of the plurality of advertising inventories, and for generating a net forecasting demand for each of the plurality of inventories for a third predetermined period of time by combining the second demand forecast and an adjusted first demand forecast. The third predetermined period of time is based on the first and second predetermined periods.Type: GrantFiled: October 1, 2008Date of Patent: November 27, 2012Assignee: Yahoo! Inc.Inventors: WenJing Ma, Long Ji Lin, Jian Yang
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Patent number: 8311882Abstract: An improved system and method for forecasting an inventory of online advertisement impressions for targeting profiles of attributes is provided. An index of advertisement impressions on display advertising properties may be built for a targeting profile of attributes from forecasted impression pools. Impression pools of advertisements sharing the same attributes and trend forecast data for web pages and advertisement placements on the web pages may be integrated to generate the forecasted impression pools. An index of several index tables may be generated from forecasted impression pools. A query may be submitted to obtain an inventory forecast of advertisement impressions for targeting profiles of attributes and the index may be searched to match forecasted impression pools for the targeted profile of attributes. Then the inventory forecast of advertisement impressions on display advertising properties may be returned as query results for the targeting profile of attributes.Type: GrantFiled: October 30, 2008Date of Patent: November 13, 2012Assignee: Yahoo! Inc.Inventors: Deepak K. Agarwal, Peiji Chen, Victor K. Chu, Donald Swanson, Mark Sordo, Long-Ji Lin, Danny Zhang
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Patent number: 8108254Abstract: A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.Type: GrantFiled: June 29, 2004Date of Patent: January 31, 2012Assignee: Yahoo! Inc.Inventors: Long-Ji Lin, Dz-Mou Jung, Olga L. Natkovich, Georgiy Goldenberg
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Publication number: 20110231248Abstract: Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.Type: ApplicationFiled: March 17, 2010Publication date: September 22, 2011Applicant: YAHOO! INC.Inventors: Erik Vee, Jayavel Shanmugasundaram, Long Ji Lin, Peiji Chen, Datong Chen, Qi He
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Publication number: 20110161331Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: ApplicationFiled: January 20, 2011Publication date: June 30, 2011Inventors: Christina Yip Chung, Abbinav Gupta, Joshua M. Koran, Long-Ji Lin, Hongfeng Yin
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Patent number: 7904448Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: GrantFiled: March 29, 2006Date of Patent: March 8, 2011Assignee: Yahoo! Inc.Inventors: Christina Yip Chung, Abhinav Gupta, Joshua M. Koran, Long-Ji Lin, Hongfeng Yin
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Publication number: 20100318432Abstract: A method for allocating inventory in a networked environment includes receiving a request to purchase a number of display impressions, the request including targeting parameters and a frequency constraint corresponding to a maximum number of times the advertisement can be displayed to a user. The method also includes allocating the requested number of display impressions across a set of user samples, where the number of impressions allocated to any one user sample in the set of user samples is constrained by the frequency constraint. Allocation information that defines how the impressions are allocated among the user samples is stored to a user sample database.Type: ApplicationFiled: June 10, 2009Publication date: December 16, 2010Applicant: Yahoo! Inc.Inventors: Martin Zinkevich, Deepak K. Agarwal, Erik Vee, Peiji Chen, Long Ji Lin, Danny Zhang, Sergei Vassilvitskii, Jayavel Shanmugasundaram, Ramana Yerneni
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Patent number: 7809740Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.Type: GrantFiled: March 29, 2006Date of Patent: October 5, 2010Assignee: Yahoo! Inc.Inventors: Christina Yip Chung, Joshua M. Koran, Long-Ji Lin, Hongfeng Yin