Abstract: A method, system and computer program product for providing access to government benefits is disclosed. The method comprises positioning a short-range transmitter in a predetermined product area in a store, and storing one or more marketing messages in the short-range transmitter, wherein the one or more marketing messages are associated with one or more specific products located in the predetermined product area. The one or more marketing messages are transmitted to a wireless computer, and a user is identified as a participant in a government benefits scheme. Available under a subsidy program are communicated to a user and upon purchase of an item, an analysis of benefits available under a subsidy program is provided.