Abstract: The present invention provides an apparatus for detecting a fixation point based on face detection and image measurement, comprising: a camera for capturing a face image of a user; a reference table acquiring unit for acquiring a reference table comprising relations between reference face images and line-of-sight directions of the user; and a calculating unit for performing image measurement based on the face image of the user captured by the camera and looking up the reference table in a reference table acquiring unit, so as to calculate the fixation point of the user on the screen. The present invention further provides a method of detecting a fixation point based on face detection and image measurement. The present invention can detect a line-of-sight of the user, which provides great convenience for movement of a cursor.