Abstract: A urinary incontinence device comprising a flexible but shape-retaining body portion is disclosed wherein the body portion has a longitudinal axis extending from an anterior end to a posterior end thereof. The body portion is elongated in the direction of the longitudinal axis and has a length and width sufficient to cover the vulva or retracted penis of a human female or male and to form a urine-receiving receptacle. The receptacle h a shallow urine directing portion sloping inwardly and downwardly away from the vulva or retracted penis, and a deeper, narrower central urine collection portion having a urine outlet. The receptacle is elongated in the direction of the longitudinal ax of the body portion. The device also includes an attachment flange having an anterior end and a posterior end corresponding to the anterior end and the posterior end of the body portion, respectively.