Abstract: A custom fishing lure and a method for making a custom fishing lure. The fishing lure generally comprises one or more beads threaded on an elastic band. The elastic band secures the bead to a fishing line and, in an embodiment, secures hackle and other components to the fishing lure. The method of the invention generally comprises stretching an elastic band, threading the stretched elastic band and a length of fishing line through the aperture of a bead, and then releasing the tension on the elastic band. In an additional embodiment, the method includes the additional steps of securing the ends of the elastic band so as to hold the elastic band in a stretched condition, threading hackle or other components partially through the bead aperture, and then releasing the ends of the elastic band to secure the hackle or other component on the fishing lure.