Abstract: A method for determining keyword relevance based on social media includes receiving initial keywords associated with a particular web page. The method queries one or more social media platforms using the initial keywords. The results of the queries are then analyzed and new keywords are generated based on the results. An author relevance factor is determined for each author associated with the results, and numerical statistics are generated for occurrences of each new keyword in the results. A ranking is then determined for each new keyword based on the author relevance factors and numerical statistics. The new keywords and associated rankings may then be provided to a user for decision making purposes. A corresponding system and computer program product are also disclosed herein.