Abstract: A system, method, and computer-readable medium for generating an itinerary in response to a request from a user are provided. For example, the system includes a memory comprising a fare table, wherein the fare table includes a plurality of travel markets each associated with a fare and at least one rule. The system also includes at least one processing element configured to estimate a seat value for at least one itinerary comprising at least one flight in response to a request from a user. Each estimated seat value is based on at least one fare within the fare table that satisfies at least one associated rule within the fare table.