Abstract: In some implementations, a mobile device can receive identification information for a merchant store location. The mobile device can receive the identification information when the mobile device is proximate to the store location, for example. The mobile device can obtain graphical user interface (GUI) configuration data for the merchant store location based on the store location identification information. For example, the mobile device can obtain GUI content that has been customized for the merchant store location. The mobile device can configure a GUI of an application installed on the mobile device based on the obtained GUI configuration data. The mobile device can make the proximity application accessible to a user of the mobile device when the mobile device is near the store location.

Abstract: In some implementations, a mobile device can receive identification information for a merchant store location. The mobile device can receive the identification information when the mobile device is proximate to the store location, for example. The mobile device can obtain graphical user interface (GUI) configuration data for the merchant store location based on the store location identification information. For example, the mobile device can obtain GUI content that has been customized for the merchant store location. The mobile device can configure a GUI of an application installed on the mobile device based on the obtained GUI configuration data. The mobile device can make the proximity application accessible to a user of the mobile device when the mobile device is near the store location.

Abstract: Disclosed herein are systems, methods, and computer-readable storage devices for enabling users of mobile devices to load funds onto an account with an online marketplace. Instead of linking a payment card with the account, or requiring users to purchase a plastic card from a retailer, a user enrolls his account with the online marketplace to generate a barcode that can be rendered on the mobile device. The user presents the barcode to a merchant for scanning. The merchant scans the barcode to retrieve a serial number, which is submitted to the online marketplace to uniquely identify the user's account. Then the user can provide funds to the merchant for loading onto the account, and the merchant can use existing payment infrastructure for processing traditional physical plastic cards for loading funds. This approach avoids costs associated with distributing, manufacturing, and stocking plastic cards, and also saves shelf space at retail locations.

Abstract: Disclosed herein are systems, methods, and computer-readable storage devices for enabling users of mobile devices to load funds onto an account with an online marketplace. Instead of linking a payment card with the account, or requiring users to purchase a plastic card from a retailer, a user enrolls his account with the online marketplace to generate a barcode that can be rendered on the mobile device. The user presents the barcode to a merchant for scanning. The merchant scans the barcode to retrieve a serial number, which is submitted to the online marketplace to uniquely identify the user's account. Then the user can provide funds to the merchant for loading onto the account, and the merchant can use existing payment infrastructure for processing traditional physical plastic cards for loading funds. This approach avoids costs associated with distributing, manufacturing, and stocking plastic cards, and also saves shelf space at retail locations.

Abstract: In some implementations, a mobile device can receive identification information for a merchant store location. The mobile device can receive the identification information when the mobile device is proximate to the store location, for example. The mobile device can obtain graphical user interface (GUI) configuration data for the merchant store location based on the store location identification information. For example, the mobile device can obtain GUI content that has been customized for the merchant store location. The mobile device can configure a GUI of an application installed on the mobile device based on the obtained GUI configuration data. The mobile device can make the proximity application accessible to a user of the mobile device when the mobile device is near the store location.

Abstract: Disclosed herein are systems, methods, and computer-readable storage devices for enabling users of mobile devices to load funds onto an account with an online marketplace. Instead of linking a payment card with the account, or requiring users to purchase a plastic card from a retailer, a user enrolls his account with the online marketplace to generate a barcode that can be rendered on the mobile device. The user presents the barcode to a merchant for scanning. The merchant scans the barcode to retrieve a serial number, which is submitted to the online marketplace to uniquely identify the user's account. Then the user can provide funds to the merchant for loading onto the account, and the merchant can use existing payment infrastructure for processing traditional physical plastic cards for loading funds. This approach avoids costs associated with distributing, manufacturing, and stocking plastic cards, and also saves shelf space at retail locations.