Abstract: An electronic control apparatus, system, method and computer program product for selecting and controlling an electronic device from among a plurality of available electronic devices based upon the substantially contemporaneous issuance of a verbal command and device-targeting gaze by a user. The system includes a processor driven controller unit programmed to control a selected device in dependence on generally contemporaneous aural and optical signals. A gaze sensing unit is operatively coupled to the controller unit and is functional to receive the optical signals from a functionally coupled gaze sensor. The optical signals being indicative of a user's device-targeting gaze falling upon a device to be controlled. An aural recognition unit is operatively coupled to the controller unit and is functional to receive the aural signals from a functionally coupled aural sensor.