Abstract: A customizable fishing lure includes multiple lure sections which are releasably interconnected by a series of non-swiveling joints, about which the lure sections are free to revolve, but do not axially rotate. The joints maintain a series of gaps between adjoining lure sections, so that the pivoting movement of each lure section produces an overall life-like undulating motion of the lure. Each lure section can be readily detached at the pivoting joints, thereby disconnecting it from the lure and enabling its replacement by a substitute lure section.

Abstract: Apparatus and a method allowing for removably attaching fishing equipment such as lures, hooks, bobbers, swivels and sinkers is disclosed, consisting of a clip comprising two loops, each of which allows the removable attachment of fishing equipment without the need to tie knots in the fishing line, a process which is complicated, time-consuming and subject to becoming untied or breaking, resulting in lost equipment and/or the fishing line. The present invention provides increased simplicity and flexibility, allowing users at all skill levels to participate in fishing activities more efficiently, without the time lost in tying knots.