Abstract: The present examples provide for a background advertisement service that automates the advertising process. The background advertisement service efficiently brings advertisers and website publishers together. Advertisements may be placed in a pool and made available in various formats, and other advertiser defined criteria. A publisher may select advertisement in any of a variety of formats, typically as one or more styles of background advertisements. The background advertisements may also be combined with one or more banner advertisements to reinforce the background advertisement. The background advertisement service generates code for inclusion into a website publisher's site so that reprogramming or reformatting may not have to be performed. The code generated may be according to the web publisher's specifications, and done through a web interface. Advertising metrics may also be collected for use by the website publisher and the advertiser.