Abstract: A wristwatch display case for displaying a wristwatch having a flexible expandable band comprises a base and a removable transparent cover which are locked together when the case is mounted on a merchandising display rack and which are separable to permit removal of the watch when the case is removed from the merchandising display rack. The base comprises a sloped rear wall having an elongated slot for receiving the watch band. The side edges of the slot are provided with notches near the ends thereof. A flat flexible watch-supporting cuff formable into a loop and insertable within the watch band is employed to releasably support the watch on the rear wall of the base. Portions of the cuff are wider than the slot, but each portion is narrower than the combined width of the slot and a pair of opposed notches at one end of the slot. Each cuff portion has slits in its opposite side edges for releasable engagement with the side edges of the slot to thereby support the watch on the base.

Abstract: A display case and a merchandise display rack for supporting a plurality of such display cases around its circumference in a radial relationship. The merchandise display rack includes a plurality of relatively movable support members provided with cooperating spindles which are adapted to support the display cases and adapted to be simultaneously locked against displacement by a common locking mechanism to prevent unauthorized removal of the display cases. The display cases are trapezoidal in shape so that they can be received around the circumference of the display rack in radial relationship and each display case includes spaced aligned bores for receiving the spindles of the merchandise display rack. The display cases may be used to support a wristwatch therein and include a one piece base for supporting the wristwatch and a transparent cover including means for engaging the base.

Abstract: A decorative permanent merchandise display rack including structural support means for removably mounting a plurality of vertically oriented display shelf units so as to be rotatable around a vertical axis. The display rack includes a base member which rotatably supports a central vertically disposed post and a spider member fixedly mounted at each end of the post. Vertically disposed plastic shelf units are provided with means to be removably mounted on radially outwardly extending projections of said spiders in such a manner that they can be easily lifted from the spiders to be removed or replaced.