Abstract: A water-in-oil emulsion that includes an oil phase (O) and an aqueous phase (A) at an O/A ratio of from about 1:8 to about 10:1; wherein the water-in-oil emulsion includes the oil phase as a continuous phase that includes an inert hydrophobic liquid, at least one water-insoluble hydrophobic monomer, and at least one surfactant, and the aqueous phase as a dispersed phase of distinct particles in the oil phase that includes water and a water soluble polymer that includes: (i) at least one acrylamide monomer and (ii) at least one acrylic acid monomer; wherein the water soluble polymer is present in an amount from about 10 to about 35 weight percent of the water-in-oil emulsion.

Abstract: A water-in-oil emulsion that includes an oil phase (O) and an aqueous phase (A) at an O/A ratio of from about 1:8 to about 10:1; wherein the water-in-oil emulsion includes the oil phase as a continuous phase that includes an inert hydrophobic liquid, at least one water-insoluble hydrophobic monomer, and at least one surfactant, and the aqueous phase as a dispersed phase of distinct particles in the oil phase that includes water and a water soluble polymer that includes: (i) at least one acrylamide monomer and (ii) at least one acrylic acid monomer; wherein the water soluble polymer is present in an amount from about 10 to about 35 weight percent of the water-in-oil emulsion.

Abstract: A water-in-oil emulsion, having an oil phase (0) and an aqueous phase (A) at an O/A ratio of from about 1:8 to about 10:1, may include the oil phase as a continuous phase that includes an inert hydrophobic liquid, and the aqueous phase as a dispersed phase of distinct particles in the oil phase that includes water, a water soluble polymer, and at least one surfactant: wherein the water soluble polymer includes from about 1 to about 60 weight percent of one or more cationic monomers, wherein the amount is by total weight of the water soluble polymer; wherein the water soluble polymer is present in an amount from about 5 to about 40 weight percent of the water-in-oil emulsion; and wherein an aqueous solution prepared by inverting the water- in-oil emulsion by adding it to water has at least comparable viscosity build to an aqueous solution made from a water-in-oil emulsion of the same composition containing 15 weight percent more water soluble polymer.

Abstract: A water-in-oil emulsion having an oil phase (O) and an aqueous phase (A) at an O/A ratio of from about 1:8 to about 10:1; wherein the water-in-oil emulsion includes the oil phase as a continuous phase that includes an inert hydrophobic liquid, and the aqueous phase as a dispersed phase of distinct particles in the oil phase that includes water, a water soluble polymer, and at least one surfactant; wherein the water soluble polymer includes from about 1 to about 60 weight percent of one or more cationic monomers, wherein the amount is by total weight of the water soluble polymer; wherein the water soluble polymer is present in an amount from about 5 to about 40 weight percent of the water-in-oil emulsion; and wherein an aqueous solution prepared by inverting the water-in-oil emulsion by adding it to water has at least comparable viscosity build to an aqueous solution made from a water-in-oil emulsion of the same composition containing 15 weight percent more water soluble polymer.

Abstract: A water-in-oil emulsion having an oil phase (O) and an aqueous phase (A) at an O/A ratio of from about 1:8 to about 10:1; wherein the water-in-oil emulsion includes the oil phase as a continuous phase that includes an inert hydrophobic liquid, and the aqueous phase as a dispersed phase of distinct particles in the oil phase that includes water, a water soluble polymer, and at least one surfactant; wherein the water soluble polymer includes from about 1 to about 60 weight percent of one or more cationic monomers, wherein the amount is by total weight of the water soluble polymer; wherein the water soluble polymer is present in an amount from about 5 to about 40 weight percent of the water-in-oil emulsion; and wherein an aqueous solution prepared by inverting the water-in-oil emulsion by adding it to water has at least comparable viscosity build to an aqueous solution made from a water-in-oil emulsion of the same composition containing 15 weight percent more water soluble polymer.

Abstract: A method of reducing shear recovery time of a viscosifying surfactant fluid system that includes introducing a viscosifying surfactant fluid system into a subterranean formation, wherein the fluid includes a major portion of a surfactant and a hydrophobically-modified associative polymer in a concentration sufficient to shorten the shear recovery time of the fluid system compared to the shear recovery time of the fluid system without the polymer.

Abstract: A water-in-oil emulsion having an oil phase (O) and an aqueous phase (A) at an O/A ratio of from about 1:8 to about 10:1; wherein the water-in-oil emulsion includes the oil phase as a continuous phase that includes an inert hydrophobic liquid, and the aqueous phase as a dispersed phase of distinct particles in the oil phase that includes water, a water soluble polymer, and at least one surfactant; wherein the water soluble polymer includes from about 1 to about 60 weight percent of one or more cationic monomers, wherein the amount is by total weight of the water soluble polymer; wherein the water soluble polymer is present in an amount from about 5 to about 40 weight percent of the water-in-oil emulsion; and wherein an aqueous solution prepared by inverting the water-in-oil emulsion by adding it to water has at least comparable viscosity build to an aqueous solution made from a water-in-oil emulsion of the same composition containing 15 weight percent more water soluble polymer.

Abstract: A water-in-oil emulsion that includes an oil phase (O) and an aqueous phase (A) at an O/A ratio of from about 1:8 to about 10:1; wherein the water-in-oil emulsion includes the oil phase as a continuous phase that includes an inert hydrophobic liquid, at least one water-insoluble hydrophobic monomer, and at least one surfactant, and the aqueous phase as a dispersed phase of distinct particles in the oil phase that includes water and a water soluble polymer that includes: (i) at least one acrylamide monomer and (ii) at least one acrylic acid monomer; wherein the water soluble polymer is present in an amount from about 10 to about 35 weight percent of the water-in-oil emulsion.

Abstract: A method of acidizing a formation penetrated by a wellbore that includes the steps of injecting into the wellbore at a pressure below formation fracturing pressure a treatment fluid that includes a gelling fluid including a gelling agent and a hydrophobically-modified associative polymer, and an aqueous acid; and allowing the treatment fluid to acidize the formation.

Abstract: A water-in-oil emulsion having an oil phase (O) and an aqueous phase (A) at an O/A ratio of from about 1:8 to about 10:1; wherein the water-in-oil emulsion includes the oil phase as a continuous phase that includes an inert hydrophobic liquid, and the aqueous phase as a dispersed phase of distinct particles in the oil phase that includes water, a water soluble polymer, and at least one surfactant; wherein the water soluble polymer includes from about 1 to about 60 weight percent of one or more cationic monomers, wherein the amount is by total weight of the water soluble polymer; wherein the water soluble polymer is present in an amount from about 5 to about 40 weight percent of the water-in-oil emulsion; and wherein an aqueous solution prepared by inverting the water-in-oil emulsion by adding it to water has at least comparable viscosity build to an aqueous solution made from a water-in-oil emulsion of the same composition containing 15 weight percent more water soluble polymer.

Abstract: A method of reducing shear recovery time of a viscosifying surfactant fluid system that includes introducing a viscosifying surfactant fluid system into a subterranean formation, wherein the fluid includes a major portion of a surfactant and a hydrophobically-modified associative polymer in a concentration sufficient to shorten the shear recovery time of the fluid system compared to the shear recovery time of the fluid system without the polymer.

Abstract: A method of acidizing a formation penetrated by a wellbore that includes the steps of injecting into the wellbore at a pressure below formation fracturing pressure a treatment fluid that includes a gelling fluid including a gelling agent and a hydrophobically-modified associative polymer, and an aqueous acid; and allowing the treatment fluid to acidize the formation.

Abstract: A water-in-oil emulsion that includes an oil phase (O) and an aqueous phase (A) at an O/A ratio of from about 1:8 to about 10:1; wherein the water-in-oil emulsion includes the oil phase as a continuous phase that includes an inert hydrophobic liquid, at least one water-insoluble hydrophobic monomer, and at least one surfactant, and the aqueous phase as a dispersed phase of distinct particles in the oil phase that includes water and a water soluble polymer that includes: (i) at least one acrylamide monomer and (ii) at least one acrylic acid monomer; wherein the water soluble polymer is present in an amount from about 10 to about 35 weight percent of the water-in-oil emulsion.