Abstract: A non-handled, flexible and lightweight plastic bottle for dispensing a liquid product, such as edible oils, by tilting the bottle along its vertical axis and pouring. The bottle has a flexible body with a rigid grip design. The grip design has a generally C-shaped cross-section when taken parallel to the bottle's vertical axis and an oblong cross-section when taken perpendicular to the bottle's vertical axis. The oblong cross-section of the grip area has a major axis parallel to its longest dimension and a minor axis parallel to its shortest dimension. The grip area has two parallel opposing beams parallel to the major axis which are inwardly indented. The two beams are joined in a closed circuit by two opposing arches, which are also inwardly indented but to a lesser extent. Each arch has a three-dimensional reinforcing means along its periphery from a point adjacent one beam to a point adjacent the opposing beam.