Abstract: An animal collar includes a flexible belt with a transparent face or window running along a substantial portion of the belt. A pouch is formed therein for containing a display strip having various identifying and ornamental indicia along one side which are displayed through the transparent face. A transverse slot is provided near one end of the pouch for inserting and removing the strip so that the indicia can be readily changed. A number of indicia-bearing tabs are provided having an adhesive backing for removable attachment to the side of the display strip.