Abstract: Methods and systems for generating an out-of-home media plan for an out-of-home advertiser. The approach may include storing information regarding advertising rates of a plurality of out-of-home media properties; storing information regarding out-of-home audience reached by the out-of-home media properties; storing information regarding the out-of-home advertiser; generating a media plan for out-of-home advertisements based on the advertising rates, information regarding out-of-home audience, and the information regarding the out-of-home advertiser; and presenting the media plan to the out-of-home advertiser for purchase. The out-of-home advertisement may include advertisement for a billboard, advertisement for an elevator, advertisement for a form of transportation, advertisement for a bus, or other advertisement.

Abstract: Methods and systems for providing a media plan for an advertiser. The approach may include storing rate card information of a plurality of media properties; storing information regarding audience reached by the media properties; storing information regarding the advertiser; generating a media plan based on the rate card information, information regarding audience, and the information regarding the advertiser; and presenting the plan to the advertiser for purchase. The media plan may include items such as: a set of media properties upon which advertisements will run; ranges of dates upon which the advertisements will run; parts of day at which the advertisements will run; and number of times the advertisements will run.