Abstract: Marketing campaigns are personalized to both a sales representative and a customer to achieve better marketing and sales results. A marketing entity identifies a campaign to a sales entity. If the sales entity has customers that would be interested in the campaign, the sales entity nominates customer names to marketing. Campaign communications are designed by marketing instead of by individual sales entities. Communications may be sent to from marketing to the sales entity, where the sales entity has an option of sending the communications to a customer or not, thus enabling the sales entity to tailor a campaign to a customer's needs while maintaining integrity of the campaign context. The communication is shown to originate from the sales entity and is thus more likely to be considered by the customer and not to be disregarded as spam or junk mail.