Abstract: The current invention is directed to a dispensing applicator device that delivers a product to the scalp of a user with out having to dirty ones hands or using an excess of the product. The brush dispensing and applicator device comprises a reservoir and conic bristles attached to the reservoir. The conic bristles will further contain, at the ends not contacting the reservoir a delivery means. The delivery means can be a rolling mechanism (such as the ones used in ball point pen), a cotton swab or a sponge like material that will allow for the slow delivery of the product to the scalp of the user. The delivery means will be located at the tips of the bristles thereby preventing any waste of product delivered to the scalp of the user. The device can further have a handle attached to the reservoir.