Abstract: The subject disclosure relates to deploying segments of global and local message content to form several distinct email messages for transmission in a single send instance. In an example, a method comprises assigning, by a system operatively coupled to a processor, a set of tag data to a set of content data within a message, wherein a first subset of tag data is assigned to a first subset of content data and a second subset of tag data is assigned to a second subset of content data. In another aspect, the system comprises transmitting, by the system, the first subset of content data to a first device based on the first subset of tag data and the second subset of content data to a second device based on the second subset of tag data.