Abstract: A system to provide media to broadcast informational advertising or any other kind of ad campaign by using portable devices carried by users, such as mobile telephones, PDA devices, hybrid devices and, in general, any device that permits a multimedia reproduction of content received in the device, either in the form of a call or in the form of a message. The system provides for the implementation of an application in the mobile device, whose application involves a call management and campaign broadcast module, a configuration and storage management module, and server data communication modules. The interrelationships between the application modules and the modules in the mobile device are done through interfaces. The system allows users to configure parameters and also incorporates point generating media depending on the broadcast performed.