Abstract: Apparatus and method train a batter to maintain the batter's eyes directed toward a prescribed point of contact where a ball is to be contacted by a bat wielded by the batter during a swing of the bat. A batting tee holds the ball, and a plurality of visually distinct signals on the tee are located such that the signals are blocked from view by the batter when the ball is in place on the tee, and are visible by the batter when the ball is struck from the tee and the batter's eyes are directed toward the point of contact as the ball leaves the tee.