Abstract: A fish hook allows quick connection/disconnection to a fishing lure. A loop is formed and a tag portion extends beyond the contact point of the loop. The tag portion is inserted though a ring of a fishing lure. The contact point of the loop is sprung apart as the ring is slid onto the loop. When the ring is past the contact point the loop ‘snaps’ back into contact. In a second embodiment two opposing ‘j’ hooks are aligned forming an eye of the fish hook. A user applies force on the shafts supporting the ‘j’ hooks causing the two ‘j’ hooks to move in opposing directions and exposing the ends of the ‘j’ hooks. An end of one of the ‘j’ hooks is then inserted through a ring of a fishing lure. The ring is slid onto a shaft and the force released on the shafts released.