Abstract: A pole-based pet entertainment apparatus comprising a pole with a first end and a second end, with the first end comprising an end cap. The pole comprises at least two grip panels interposed between the first end and the second end. The end cap comprises a cable hoop ring having back and forth movement over the end cap from side-to-side of the pole. A swivel attachment attaches a cable to the cable hoop ring, with the cable comprising a terminating attachment interface with an attached pet toy opposite from the cable hoop ring.