Patents by Inventor Luke Butterfield Beatty
Luke Butterfield Beatty has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11341527Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.Type: GrantFiled: July 23, 2021Date of Patent: May 24, 2022Assignee: Brandfolder, Inc.Inventors: Ajaykumar Rajasekharan, Logan Sears, Jim Hanifen, Brett Nekolny, Luke Butterfield Beatty
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Publication number: 20210350408Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.Type: ApplicationFiled: July 23, 2021Publication date: November 11, 2021Inventors: Ajaykumar Rajasekharan, Logan Sears, Jim Hanifen, Brett Nekolny, Luke Butterfield Beatty
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Patent number: 11107113Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.Type: GrantFiled: September 12, 2018Date of Patent: August 31, 2021Assignee: Brandfolder, Inc.Inventors: Ajaykumar Rajasekharan, Logan Sears, Jim Hanifen, Brett Nekolny, Luke Butterfield Beatty
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Patent number: 10798156Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.Type: GrantFiled: March 2, 2020Date of Patent: October 6, 2020Assignee: BRANDFOLDER, INC.Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
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Publication number: 20200204616Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.Type: ApplicationFiled: March 2, 2020Publication date: June 25, 2020Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
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Patent number: 10623483Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.Type: GrantFiled: November 19, 2019Date of Patent: April 14, 2020Assignee: Brandfolder, Inc.Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
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Publication number: 20200092356Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.Type: ApplicationFiled: November 19, 2019Publication date: March 19, 2020Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
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Publication number: 20200082431Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.Type: ApplicationFiled: September 12, 2018Publication date: March 12, 2020Inventors: Ajaykumar Rajasekharan, Logan Sears, Jim Hanifen, Brett Nekolny, Luke Butterfield Beatty
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Publication number: 20200021642Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.Type: ApplicationFiled: July 11, 2019Publication date: January 16, 2020Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
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Patent number: 10523742Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.Type: GrantFiled: July 11, 2019Date of Patent: December 31, 2019Assignee: Brandfolder, Inc.Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty