Abstract: A motivational system is adapted for determining a user's personal purpose, and for using that personal purpose to continuously motivate the user to achieve his or her purpose. The system transmits, via a central computer, a sign up form that includes a field for receiving a shipping address of the user. Once this has been received, a plurality of questions about reasons that motivate a user are transmitted, and a plurality of answers to the questions are received, and most pertinent reasons that motivate the user are determined. The most pertinent reasons are transmitted to a manufacturer computer so that a physical anchor that is adapted to be worn by the user may be manufactured, which has been imprinted with the most pertinent reasons. The physical anchor is then shipped to the shipping address of the user.