Abstract: A set of instructions is described that causes a processor to gather data streams describing a fund raising activity of one or more participant. The data streams are indicative of aspects of the fund raising activity from a group of activities including donations originated by the one or more participant, engagement of the one or more participant, and awareness of the one or more participant. The data streams are analyzed with a rule set so as to generate a metric-based hierarchy of participants based on a composite of the participant's relative contributions to the aspects of the fund raising activity. The metric-based hierarchy is stored, and data signals indicative of at least a portion of the metric—based hierarchy are transmitted to at least one computing device in a format configured to be rendered upon a display screen by the computing device using at least one predefined algorithm.