Abstract: A technique of providing advertisements in a traffic message is provided that obtains (704) traffic data having a traffic condition of a location description on a road network. A location reference code associated with the location description assigned by a traffic message supplier and an advertising reference code associated with the location reference code are assessed (706), (714), followed by a determination (716) as to whether the advertising reference code is present. If so, a traffic message having the location reference code and the advertising reference code is generated (710).

Abstract: A technique of providing traffic information to a navigation system that obtains (704) current traffic data having a current traffic condition associated with a location description on a road network. Historic traffic data associated with the location description are then obtained (708) from a historic traffic database to be compared (710) with the current traffic data. From the comparison, a traffic delta between the current traffic data and the historic traffic data is then provided (710), which is used to determine (714) whether this traffic delta corresponds in a predetermined way with a threshold. And if so, a traffic message is generated (716) with the current traffic condition associated with the location description.

Abstract: A technique of providing advertisements in a traffic message is provided that obtains (704) traffic data having a traffic condition of a location description on a road network. A location reference code associated with the location description assigned by a traffic message supplier and an advertising reference code associated with the location reference code are assessed (706), (714), followed by a determination (716) as to whether the advertising reference code is present. If so, a traffic message having the location reference code and the advertising reference code is generated (710).

Abstract: A method for developing traffic messages for broadcast is disclosed. Data indicating a plurality of traffic conditions on a road network are obtained. For each of the traffic conditions, the data provides a start location at which the traffic condition begins and an end location at which the traffic condition ends. For each of the traffic conditions, a road length from the start location to the end location is determined. The traffic conditions are assigned a priority based upon the road lengths. The data indicating the traffic conditions are transmitted in the assigned priority as a plurality of traffic messages.

Abstract: A method for developing traffic messages is disclosed. Data indicating traffic speed at a plurality of locations on a road network are obtained. Each of the locations is assigned a unique location reference code. The data indicating traffic speed for the location reference codes assigned to locations along a road of the road network are evaluated. Locations reference codes along the road having related traffic speeds are grouped into at least one congestion event along the road. The congestion events are transmitted as traffic messages.

Abstract: A method for developing traffic messages for broadcast is disclosed. Data indicating a plurality of traffic conditions on a road network are obtained. For each of the traffic conditions, the data provides a start location at which the traffic condition begins and an end location at which the traffic condition ends. For each of the traffic conditions, a road length from the start location to the end location is determined. The traffic conditions are assigned a priority based upon the road lengths. The data indicating the traffic conditions are transmitted in the assigned priority as a plurality of traffic messages.

Abstract: A method for developing traffic messages for broadcast is disclosed. Data indicating a plurality of traffic conditions on a road network are obtained. For each of the traffic conditions, the data provides a start location at which the traffic condition begins and an end location at which the traffic condition ends. For each of the traffic conditions, a road length from the start location to the end location is determined. The traffic conditions are assigned a priority based upon the road lengths. The data indicating the traffic conditions are transmitted in the assigned priority as a plurality of traffic messages.

Abstract: A system and method are disclosed that provide traffic information to end users. The traffic information is contained in traffic data messages that use location reference codes to identify locations along roads. A data structure is formed that relates a set of location reference codes assigned to locations along roads by a first data supplier to another set of location reference codes assigned locations along roads by a second data supplier. The data structure is used to form traffic data messages containing location reference codes assigned by the first data supplier based on traffic data messages containing location reference codes assigned by the second data supplier.