Abstract: A motorized system for reeling and unreeling a flexible member on a roller tube between fully open wound and fully closed unwound conditions to minimize sound pressure level has a rotatable roller tube and a flexible member that winds on the tube. A d-c motor drives the tube through a gear reduction. The motor has a motor speed versus torque characteristic extending linearly from high maximum RPM, low minimum torque, to low minimum RPM high maximum torque with peak efficiency at a given RPM. The motor moves the member between the two positions at a motor speed less than the given peak efficiency RPM and less than 50% of high maximum RPM with efficiency less than 25% of peak efficiency, intentionally at a high torque and low efficiency. The motor has two or more modes each moving the member at predetermined different linear speed.