Abstract: A fishing lure includes a forward body portion with a removable and interchangeable tail portion. The tail portion may be interchanged quickly and easily in the field without tools and without incurring damage to the lure. In this manner, an angler may exchange the tail portion as desired for attracting different types of fish, and/or for fishing in different conditions. The forward body portion is preferably formed as a hollow plastic component, for flotation; other materials having similar properties may also be used. The tail portion is preferably formed of a soft, flexible material, such as silicone rubber as used in the manufacture of synthetic fishing baits such as worms and the like. The back of the forward body portion includes a generally vertical slot therein, with the slot having a circular cross section and a relatively narrow entrance. The forward end of the tail portion has a bulbed cross section extending therefrom, fitting tightly but removably within the slot of the body portion.