Abstract: A process suitable for managing activation of market influencers while minimizing degradation of influencer impact is provided. In particular, the present invention relates to a process that determines an optimal amount of marketing activities to maximize effectiveness while avoiding damaging or degradation of influencer impact quantities providing the marketing activities. Specifically, the present invention provides a system and process for optimizing an amount of content presented to potential customers by incentivized influential entities or users. The optimization of the content is structured to “activate” the influential entities or users to provide as much content as possible to achieve the biggest impact from the user's social network before diminishing returns begin to take effect on the impact of the influential entities or users.

Abstract: A method and apparatus for determining a user's impact in an online social network based on responses by other users to posts made by the user are provided. Responses by other users to one or more posts by the user are received. A response score is determined for each of the one or more responses. A post score is determined for each post by the user, based at least in part on the response score for that post. A cumulative score is determined based at least in part on the post score. An impact score is determined based at least in part on the cumulative score of the user and a total number of friends that the user has within the online social network. The impact score represents that user's impact or influence within his or her online social network, regardless of the particular size of that network.