Abstract: Disclosed are water-based personal cleansing compositions having an isotropic surfactant phase, the compositions containing (a) an amidoamine surfactant, (b) cleansing surfactant, (c) water, and (d) protonating agent, the cleansing surfactant containing 85 to 100% by weight of a combination of betaine surfactant and taurate surfactant in particular ratios; also disclosed are methods of thickening such compositions by the addition of electrolyte.

Abstract: Disclosed are water-based personal cleansing compositions having an isotropic surfactant phase, the compositions containing (a) cationic surfactant that includes a quaternary ammonium compound and/or an amidoamine, (b) cleansing surfactant and (c) water, the cleansing surfactant containing 85 to 100% by weight of a combination of betaine surfactant and taurate surfactant in particular ratios; also disclosed are methods of thickening such compositions by the addition of electrolyte.

Abstract: A method of measuring rinse properties of a composition from a surface. The method includes providing a treatment composition comprising a UV fluorescent dye. The method also includes taking a first image of a surface. The method also includes applying the treatment composition to the surface after taking the first image. The method also includes taking a second image of the surface after applying the treatment composition to the surface. The method also includes rinsing the surface with water after taking the second image. The method also includes taking a third image of the surface after rinsing the surface. The method also includes analysing the first image, the second image, and the third image to quantify an amount of the treatment composition remaining on the surface after rinsing the surface.

Abstract: A method of measuring rinse properties of a composition from a surface, the method includes providing a cosmetic treatment composition. The method also includes applying the cosmetic treatment composition to a surface. The method also includes rinsing the surface with a first amount of water after applying the cosmetic treatment composition to the surface. The method also includes collecting a portion of the first amount of water after rinsing the surface with the first amount of water. The method also includes measuring a first turbidity of the portion of the first amount of water after collecting the portion of the first amount of water.

Abstract: A rinse off hair treatment composition comprising; a. a pressure sensitive adhesive emulsion comprising one or more pressure sensitive polymer, wherein the pressure sensitive polymer is not silicone pressure sensitive polymer, and b. at least one material selected from the group consisting of i) a hair conditioning agent; ii) a hair cleansing agent, and, c. a deposition aid.

Abstract: A method of predicting rinse properties of a composition from a surface, comprising the steps of: I. providing a neat treatment composition; II. preparing a series of aqueous dilutions of the neat treatment composition; III. measuring the viscosities of the neat treatment composition and the aqueous dilutions of the treatment composition using a suitable method such as a Brookfield viscometer fitted with a T-B spindle and Helipath, at 0.5 rpm and 25° C.; IV. correlating the measured viscosities to the rinse properties of the neat treatment composition; and v. optionally correlating the rinse properties of the neat treatment composition to the amount of water used to rinse the neat composition from a surface.

Abstract: Disclosed are water-based personal cleansing compositions having an isotropic surfactant phase, the compositions containing (a) cationic surfactant that includes a quaternary ammonium compound and/or an amidoamine, (b) cleansing surfactant and (c) water, the cleansing surfactant containing 85 to 100% by weight of a combination of betaine surfactant and taurate surfactant in particular ratios; also disclosed are methods of thickening such compositions by the addition of electrolyte.

Abstract: Disclosed are water-based personal cleansing compositions having an isotropic surfactant phase, the compositions containing (a) an amidoamine surfactant, (b) cleansing surfactant, (c) water, and (d) protonating agent, the cleansing surfactant containing 85 to 100% by weight of a combination of betaine surfactant and taurate surfactant in particular ratios; also disclosed are methods of thickening such compositions by the addition of electrolyte.

Abstract: A hair conditioning composition comprising a) a conditioning base comprising, by total weight of the hair conditioning composition, i) from 0.4 to 8 wt % of fatty alcohol having from 8 to 22 carbons, ii) from 0.1 to 2 wt % of cationic surfactant, b) a hydrophobically modified anionic polymer; and c) water, wherein the composition confers a Draw Mass of from 1 to 250 g to hair treated with the conditioning composition; a method of saving water during a rinse step in a hair conditioning process comprising the steps of applying to hair the hair treatment composition and rinsing the hair with water; and a use of a hydrophobically modified anionic polymer in the hair treatment composition, to save water during a hair conditioning process.

Abstract: A hair conditioner composition a hair conditioner composition comprising a) a conditioning base comprising i) a cationic surfactant, and ii) a fatty alcohol having from 8 to 22 carbon 5 atoms; b) a hydrophobically modified anionic polymer; and c) water wherein the hair conditioner composition comprises from 0 to less than 0.1 wt % of stearamidopropyldimethylamine; a method of reducing the amount of water used to rinse hair comprising the steps of applying to hair the hair conditioner composition and rinsing the hair with water; and a use of a hydrophobically modified anionic polymer in the hair 10 conditioner composition, to reduce the amount of water required to rinse the hair conditioner composition from the hair.

Abstract: A hair treatment composition comprising a) a conditioning base comprising i) an amidoamine having from 10 to 22 carbon atoms, and ii) a water soluble non-amphiphilic acid, iii) a fatty alcohol having from 8 to 22 carbon atoms; b) a hydrophobically modified anionic polymer; and c) water; a method of saving water used to rinse hair comprising the steps of applying to hair the hair treatment composition and rinsing the hair with water; and a use of a hydrophobically modified anionic polymer in the hair treatment composition, to save water during a rinse step of a conditioning process.

Abstract: A rinse off hair treatment composition comprising; a. a pressure sensitive adhesive emulsion comprising one or more pressure sensitive polymer, wherein the pressure sensitive polymer is not silicone pressure sensitive polymer, and b. at least one material selected from the group consisting of i) a hair conditioning agent; ii) a hair cleansing agent, and, c. a deposition aid.

Abstract: Hair styling composition comprising a styling active comprising polyimide-1 and a polyvinylmethyl ether/maleic acid, and a scleroprotein.