Abstract: A removable identification collar for baby bottles. The collar has a planar portion having a wall defining a hole therethrough. The collar is placed over the neck of a bottle with the neck passing through the hole and the collar is maintained on the bottle by a standard nipple cap. The collar has a flange connected to the planar portion whereby a portion thereof is adapted to receive a gummed label. A raised ridge conforming closely to the periphery of a gummed label is provided to prevent infants from readily removing the label.