Abstract: Bicycle map holder apparatus for disposing maps or the like about a bicycle such that the map can be easily viewed by a bicycle rider while riding the bicycle. The bicycle map holder apparatus includes a transparent map pocket for enclosing an open map, a map pocket holder device having a "U" shaped member wherein the legs of the "U" shaped member are removably attached to opposite ends of the transparent map pocket thereby maintaining the transparent map pocket and the open map in an open, extended position and a bicycle attachment device for attaching the map pocket holder device to the bicycle in a position in front of the bicycle rider such that the open map can be easily viewed by the bicycle rider while riding the bicycle.