Abstract: A system and method for blending reactive contacts and active contacts are disclosed. The exemplary method identifies a list of available agents to receive a reactive media contact from an automated contact distributor. The method receives the reactive contact by the automated contact distributor. The method determines a preferred agent from the list of available agents to receive the first reactive contact.

Abstract: A system and method for routing a contact to an agent based on a combination of agent parameters and service parameters includes receiving a first contact and determining attributes of the contact. A multi-dimensional agent-service matrix is generated wherein each cell includes at least an agent/service value corresponding to at least a combination of agent and service parameters. The agent parameters may include agent skill level, agent idle time, and order of agents receiving a contact. The service parameters may include wait time of contact in queue, service level goal, number of contacts in queue, and service affinity. A first available agent is identified from the agent-service matrix having a maximum agent/service value and the contact is routed to that agent. Every available agent in the agent-service matrix is available to handle the contact.