Abstract: Disclosed are systems, apparatus, methods, and computer readable media for selecting updates to associated records to publish on an information feed in an on-demand database service environment. In one embodiment, data may be provided in an information feed. Page data comprising a first user interface component and a second user interface component may be generated at a computing device. The first and second user interface components may each be capable of displaying updates in an information feed. One or more of the updates may be compared with a first criterion associated with the first user interface component. When a first one or more updates are identified as meeting the first criterion, the first identified one or more updates may be designated as a first one or more candidates for presentation in the first user interface component.