Patents by Inventor Maggie Yeh Chen

Maggie Yeh Chen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and Methods for Creating Product Advertising Campaigns
    Publication number: 20140279037
    Abstract: Systems and methods for creating product advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a product target generation server system includes a processor, product data including a plurality of attribute-value pairs describing a set of products, semantic models including data describing relationships between product targets, concepts described using categories and attribute-value pairs, and target grouping data constituting a set of groupings of product targets, global performance data including performance data, wherein the processor is configured to identify at least one category in a portion of the product data, determine a product advertising structure based on the product data and the identified at least one category, match a portion of the groupings of product data with the product targets within the global performance data, identify performance data, and generate at least one product target using the identified performance data and the product data.
    Type: Application
    Filed: March 13, 2013
    Publication date: September 18, 2014
    Applicant: DataPop, Inc.
    Inventors: John Zimmerman, Robert Manly, Maggie Yeh Chen, Kelvin Li, David Schwartz
  • Systems and Methods for Creating Product Advertising Campaigns
    Publication number: 20140278917
    Abstract: Systems and methods for creating product advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a product target generation server system includes a processor, product data including a plurality of attribute-value pairs describing a set of products, semantic models including data describing relationships between product targets, concepts described using categories and attribute-value pairs, and target grouping data constituting a set of groupings of product targets, global performance data including performance data, wherein the processor is configured to identify at least one category in a portion of the product data, determine a product advertising structure based on the product data and the identified at least one category, match a portion of the groupings of product data with the product targets within the global performance data, identify performance data, and generate at least one product target using the identified performance data and the product data.
    Type: Application
    Filed: June 17, 2013
    Publication date: September 18, 2014
    Inventors: Stephen John Zimmerman, Jr., Robert Manly, Maggie Yeh Chen, Kelvin Li, David Schwartz