Abstract: A panel fastening assembly comprising a frame member securable to a beam, an advertising track, a rod mating the frame member and the track, and a carrier for retaining an advertising panel therein. The carrier is secured to the track to display the advertising panel. A method of displaying an advertising panel comprising the steps of engaging an advertising panel with a carrier, attaching a frame member to a beam, attaching a rod to the frame, coupling an advertising track to the carrier, and securing the advertising track to the rod. The frame member comprises a cylindrical base which is securable to the beam. The rod extends through an aperture in the base and into the track. Upward movement of the rod locks the track and carrier together and tensions the panel. Downward movement of the rod releases the carrier from the track and the tension in the panel.