Patents by Inventor Mahaveer Kothari

Mahaveer Kothari has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Running client experiments based on server-side user segment data
    Patent number: 10621627
    Abstract: A machine may be configured to assign digital content campaign treatments to targets of a digital content campaign, at a server. For example, the machine access data pertaining to one or more characteristics of an application. The application is hosted on a client device. The data is stored at a server-side database. The machine determines that the one or more characteristics of the application match one or more targeting criteria associated with a digital content campaign. The digital content campaign includes a plurality of flights of a digital content item. The machine assigns a flight of the plurality of flights of the digital content campaign to the client device. The flight identifies a variant of the digital content item. The machine transmits a communication to the client device via a network. The communication includes a flight identifier associated with the flight.
    Type: Grant
    Filed: May 4, 2017
    Date of Patent: April 14, 2020
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Krishnan Thazhathekalam, Mahaveer Kothari, Sebastian Kohlmeier, Jorge H. Banuelos
  • RUNNING CLIENT EXPERIMENTS BASED ON SERVER-SIDE USER SEGMENT DATA
    Publication number: 20180322539
    Abstract: A machine may be configured to assign digital content campaign treatments to targets of a digital content campaign, at a server. For example, the machine access data pertaining to one or more characteristics of an application. The application is hosted on a client device. The data is stored at a server-side database. The machine determines that the one or more characteristics of the application match one or more targeting criteria associated with a digital content campaign. The digital content campaign includes a plurality of flights of a digital content item. The machine assigns a flight of the plurality of flights of the digital content campaign to the client device. The flight identifies a variant of the digital content item. The machine transmits a communication to the client device via a network. The communication includes a flight identifier associated with the flight.
    Type: Application
    Filed: May 4, 2017
    Publication date: November 8, 2018
    Inventors: Krishnan Thazhathekalam, Mahaveer Kothari, Sebastian Kohlmeier, Jorge H. Banuelos