Abstract: An embedded system for calibrating and profiling colored media using an inkset, white ink and an online or offline printing device for printing. The system includes an embedded apparatus capable of generating, adapting, and printing the targets required for calibrating and profiling. The printing involves generation of white ink data and suitable separations for printing inkset for the target to be printed on the colored media. A dual-acting device capable of acting as a plate making or film generating means for offline printing, and as a print controller for online printing may be used. The printing device may be selected from an offset printing device or a screen printing device when offline printing and/or an inkjet printer or a laser printer when online printing.