Abstract: A method is provided for on-line retail sales by a merchant through referrals from people who have influence over customer buying decisions, such as doctors in the case of food products, and who has an internet web site. The method involves each influencer including a sub-site of the influencer's website which permits a customer to select products for purchase. The products which are available are selected by the influencer from those available in the merchant's product list. Once the customer selects products for purchase the customer is transferred to the merchant's e-commerce site for ordering, payment and delivery. The merchant rewards the influencer for purchases of the merchant's products made through the influencer's web site.