Abstract: Disclosed are new approaches for providing a product based game. A host may receive a user selection of one or more products. Products may be selected by scanning optical codes using a camera or other device. According to an outcome of the game, one or both of a product and a promotional offer are selected, including discounts and these are communicated to the user. Graphical representations of the one or more products selected by the user may be used as interface elements in a game interface. In some embodiments, a multi-player game may be initiated from a social networking interface and invitations issued to users linked to an inviter's networking interface. A player may pay a fee to buy points or for the privilege of playing. In some embodiments, the promotional offer is a discount and the discount amount is at least as great as a game fee.