Abstract: A non-transitory computer-readable storage medium storing a program that causes an information processing apparatus to execute a process, the process includes obtaining a captured image in which an object person is included, identifying a color classification corresponding to the object person based on the captured image, obtaining, from a first storage unit that stores color information corresponding to the identified color classification, the color information corresponding to the color classification, executing an obtaining processing for obtaining, from a second storage unit that stores an item and the color information while being associated with each other, item information indicating the item associated with the color information corresponding to the identified color classification, and outputting the obtained item information.