Abstract: A wireless connection device that performs wireless communication with a terminal which is a communication target by wirelessly connecting to the terminal using a predetermined protocol includes: a terminal state acquiring unit configured to acquire an advertisement signal which is used to cause the wireless connection device to recognize presence of the terminal and which includes terminal state information indicating a state of the terminal; a determination unit configured to determine that wireless connection to the terminal is to be performed when the terminal state information indicates a predetermined state indicating that a user is using the terminal; and a connection processing unit configured to perform a wireless connection process to the terminal to which it is determined that connection is to be performed by the determination unit using the predetermined protocol.