Abstract: A method of producing self-adhesive labels carried on a release backing material is described. This method provides a plurality of self-adhesive carrier labels across the width of a web of carrier substrate with at least one discrete label components, such as a leaflets, booklets, holograms and security devices, being applied to each respective carrier label. The invention provides a plurality of separate label component applicators across the width of the web, one for each respective label component to be applied. There is also provided a registration means to ensure registration of each label component with its respective carrier label. In this way the method provides for the manufacture of multi-layered combinations of individual labels to a base carrier using separate and specific component applicators for each label across the width of the web.