Abstract: A novel buying guide means detachably secured to a newspaper or magazine insert is provided. The multi-page buying guide includes check list with indicators to note and organize an inventory of shopping items and coupons from the accompanying newspaper or insert. Redeemable coupons for use in conjunction with the buying guide are provided in the accompanying insert. The buying guide further includes pouch means within the guide for coupons representing products indicated on the guide. Indicators are printed adjacent selected products to notify the buyer that coupons related to particular items on the checklist are located in the accompanying insert.