Abstract: Systems and methods for scoring phrases and keywords utilized in the generation of targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a keyword and phrase scoring device includes a processor, a keyword and phrase scoring application, phrase key data, and language model performance data including category and attribute data with associated keywords and keyword performance data, wherein the keyword and phrase scoring application configures the processor to obtain a plurality of unscored keywords, identify keyword patterns in a portion of the plurality of unscored keywords, generate a keyword model based on a set of key columns, create a training language model incorporating phrase key data from the key columns using category and attribute data within the language model performance data, and score the plurality of unscored keywords based on the keyword model and the training language model.