Abstract: A system and methods for continuously identifying individual food preferences and automatically creating personalized food services are disclosed. The system includes a data collection unit configured to collect, extract and structure raw data of user from a multiplicity of information sources. The system further includes a data processing and analytics unit comprising a multiplicity of specialized units configured to identify one or more user preferences and create preferable products for the user based on the structured data provided by the data collection unit; as well as user interface, presentation, and device access units configured to optimize a layout of application-specific information and user interfaces for specific types of web-enabled devices of the user.