Abstract: An email message system with email strategy templates for use on a network is disclosed. A subscriber profile record includes an email address, a demographic, and status information for that subscriber's actions with prior emails or other events. Templates are provided with a predefined segment of the profile data that defines an initial audience for the marketing campaign, a first and second template with default title and content and a sending rule setting a delay between emails based on the first and the second templates. User input, profile data, and templates create a rule for sending messages to subscribers with particular status information for that subscriber's actions with prior emails. An email campaign manager sends a personalized message to at least one selected subscriber over the network based on the rule whereby, the selected subscriber receives the message as a result of having particular status for actions with prior emails.