Abstract: Checking CapLimits. An example of a method for checking CapLimits includes receiving a request for updating an account of an advertiser with one or more key phrases. The method also includes obtaining a Cap Limit associated with the account. Further, the method includes identifying number of non-deleted key phrases associated with the account. The method also includes determining whether sum of the number of non-deleted key phrases and number of the one or more key phrases is less than the Cap Limit. The method includes updating the account with the one or more key phrases if the sum is determined to be less than the Cap Limit. Moreover, the method includes receiving at least one key phrase of the one or more key phrases as an input from an electronic device. Furthermore, the method includes providing advertisements associated with the account based on the at least one key phrase.