Abstract: The present invention relates generally to a method of following-up on business leads, including a system and a non-transitory computer-readable storage medium encoded with instructions for implementing the same. In one embodiment, the invention is directed to an automatic generation of an electronic message based on captured business lead data for a selected business lead and a selected pre-formed message template. In another embodiment, the Invention is directed to displaying a list of business leads associated with, a selected user that have been captured by that user so that the user's business development efforts can be evaluated. In yet another embodiment, the invention is directed to automatically displaying secondary information based on captured business lead data upon selection of a business lead.